Marketing Essay Example | Topics and Well Written Essays - 750 words - 8

Marketing - Essay Example In addition, the large population in China will provide customers and this will lead to the efficiency of the technology firm. Investing in industrialized countries such as china can lead to formation of allies that can facilitate importation of required raw materials. Structuring the management team Call center management depends on the size of the call center and its structure (NAQC, 2010). Montenzuma Inc is a small technology firm and will require a small call center. A small call center would require a telemarketing manager and a supervisor to manage the staff. In addition, technical staff to keep the servers running. The manager in charge of telemarketing should be in charge of selecting new marketing areas. The supervisors elected are charged with the role of managing and coordinating the staff. The technical staff is charged with the role of ensuring that the telemarketing process runs without any hitches. Once a person has made a clear outline of the management team, the next step is to hire qualified personnel to fill the positions. The telemarketing manager is the highest ranking position. In addition to selecting new marketing areas, the telemarketing manager is responsible for his/her company being competitive. A telemarketing manager is responsible for staff motivation and staff retention. ... In a call center, a number of people are employed to tend by the phone and carry out marketing. Thus, the management team should be able to steer the staff into creating new marketing opportunities. Telemarketing largely depends on the staff having good communication skills. They should be able to convince people to buy their products over the phone. Good communication skills should originate from the top management and trickle down to the staff. Good communication skills ensures a good working environment. This will ensure that the staff feels contented with their work and they will give a large output. In addition to good communication skills, the staff and the management team are expected to have good telephone techniques (Fluss, 2005). Telemarketing involves selling products over the telephones and good telephone skills will ensure increased sales. The management team should also be friendly and easy to work under. The company can organize out of office activities to enhance frie ndly interactions between the staff and the management team. This helps in improving the working environment ensuring maximized output by the employees. A friendly working environment is also important for staff retention and this cuts unnecessary cost to hire and train new employees (Jeffcoat, 2006). The management team should also be in a position to be accountable for the performance of their team. A good performance can be achieved by having the management team working hand in hand with the staff (Sharp, 2003). Above all, the management team is required to completely understand the industry that their main company is involved in. This will help in seeking new customers and running the call center effectively. By outlining the above requirement for the management